| Address | 40 Cheonggyecheon-ro, Jung-gu, Seoul |
|---|---|
| Area | Seoul |
| Type | Cultural facility |
| Price | Free (Separate fees may apply) |
| Times | [F1, F5 : Midea Wall, Hiker Lounge]- 10:00~20:00(Last entry 19:40)[F5 Tourist Information Center]- 10:00~19:00[F2~F4 exhibition hall]- 화~일요일 10:00~20:00(Last entry 19:40) |
| Closed | Monday |
| Phone | +82-2-729-9497 |
| Website | https://hikr.visitkorea.or.kr |
| Directions | Naver Map Kakao Map Google Maps Google Maps has no turn-by-turn directions in Korea. Why |
Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy.
On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio.
At the window facing the restored Cheonggyecheon Stream, there is a mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.
The links below are affiliate links. If you book through them this site earns a commission at no extra cost to you. How this works.
While you are there
Read before you go
Source: Korea Tourism Organization (TourAPI). Listing generated 2026-08-26 16:21 UTC; details can change — check the official page before you go.